Our car paper air fresheners are Screen Printed and you need to understand the process as it is not as straight forward as a one off digital print.
To understand the time and care that is taken into each silk screen printed job, we thought it would be helpful to explain what happens each time we have a job to print.
The first step is you sending us your artwork details when you place your order. Once we have the artwork details, it gets sent to our art department for processing.
A complimentary virtual mock up is prepared for client sign off, meaning, they take a look at your printing instructions and come up with a composite proof for you so you can see what your design will look like on the car paper air freshener.
Our proofs will show you the ink colours to be used on your order, the print size dimensions for your artwork, and it will confirm the specific print locations you have instructed us to print.
At this time, you can instruct the art department to make any changes you see fit. If you'd like different ink colours used in your design, just let us know. If you'd like it to be printed smaller, just let us know. We can not print smaller than 8pt font.
We don't print your job until you are thrilled with your proof and you have specifically approved it for printing. We'll work with you until you are 100% satisfied with your design!
After the art has been approved, we need to output the film that we use to make the screens.
Once the art is completely approved in-house we send the job to our screen dept.
First we print the film or otherwise known as a Posi or Positive.
All of the art is then pre-registered onto a metal screen and checked for detail and quality.
The first step in the screen department is to coat the screens with a photosensitive emulsion coating the screens.
Next, the screen dries, and it is placed on the vacuum light table and exposed with a 3000 watt metal halide light.
After being exposed the screens are then washed out with a pressure washer at around 1300 psi.
Once the image is washed out, it is double checked with the films for accuracy.
The Actual Printing Process:
Each colour in the design needs a screen and each screen must be blocked, taped, setup, and squeegeed.
Just imagine if we had to do this each time a car paper air freshener was ordered. You can see why screen printing was designed to print quality garments in bulk quantities.