Custom Branded Car Air Fresheners
Minimum order 100 Units | Designer Scent options | Selected Standard Shape options
Urban
Welcome to Arrero Car Air Fresheners
Since 2010, Arrero has been South Africa’s trusted name in custom-branded car air fresheners. We help businesses create lasting impressions — one air freshener at a time.
Whether you’re promoting your brand, rewarding loyal customers, or looking for a unique marketing tool, our air fresheners do more than just smell good — they keep your business on your customer’s mind every day.
Award-winning business. Proudly South African. Designer scent to impress.
Some of our work
We’ve created custom-branded air fresheners for leading South African brands. Each design is created with care to reflect our clients’ identity and leave a lasting impression. Here are a few of our recent projects.
Our Air Fresheners
At Arrero, we don’t just make air fresheners — we create brand experiences that last long after the scent fades. Our unique approach combines quality print, creative design, and signature fragrances to help your brand stand out. Here’s what sets us apart.
- Low minimum order – 100 units
- Designer Scented
- Screen-printed
- Printed both sides
- Individually sealed
- 2 Colour Screen-printed
Arrero Story
Arrero was born from a simple moment that sparked a big idea.
In 2010, founder Lizelle Beukes bought a fruity car air freshener at a local petrol station — and instantly knew she could create something better. Something stylish, luxurious, and proudly South African.
+27 74 190 7999 | support@arrerocarairfresheners.co.za
With no background in fragrances or manufacturing, Lizelle took a leap of faith. She spent years researching, developing, and perfecting what would become Arrero — a brand built on quality, passion, and resilience.
From humble beginnings in her lounge to an award-winning business supplying major brands nationwide, Arrero has grown into South Africa’s trusted name in custom-branded car air fresheners and designer-inspired carcolognes.
Every Arrero product carries a piece of that journey — produced with care, scented with purpose, and made to leave a lasting impression.
When early setbacks nearly ended the dream, a new chapter began through the support of Sasol ChemCity, who helped develop the first Arrero product formulations, test the range, and guide the brand through their enterprise development programme.
Through Seda, Arrero received vital marketing support, mentorship, and later a grant for essential production equipment. Anglo American also came on board with startup funding and business support, while Wits Business School recognised Lizelle’s entrepreneurial drive by awarding her the Best Business Plan Award during her entrepreneurship programme.
From those humble beginnings — operating from a converted outbuilding — Arrero has grown into an award-winning South African brand, trusted by major companies for its custom-branded air fresheners and designer-inspired carcolognes.
In 2022, Arrero’s excellence in print and product design was recognised with a Bronze Award at the GAPP Awards, celebrating our dedication to quality and innovation.
This also included a R50,000 prize.
From our early days with Sasol Chemcity and Seda support to today, Arrero continues to provide outstanding customer service, creativity, and the power of resilience — proof that with passion and persistence, even the smallest idea can grow into something extraordinary.
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Newsletter Updates
Stay connected with what’s new at Arrero. From fresh scent launches and design inspiration to special offers and behind-the-scenes stories — our newsletter keeps you up to date with everything happening in our world of branded air fresheners.